Motion graphics give animation and narrative to graphic design that would be otherwise static. Motion graphics are usually displayed via electronic media technology. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.
Motion graphics are the crossroad between animation and graphic design. Usually, these are purpose-driven pieces with the goal of presenting information to the viewer through the use of animated text or graphics. Whiteboard animation presentations are currently prevailing over other kinds of presentations.
Below are some of the uses of Motion Graphics
Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. Branding helps to distinguish and identify it from other products and services.
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values.
As an audio-visual tool, it helps in creating brand/product awareness among the audience. In recent times whiteboard videos, explainer videos have overtaken the traditional promotion techniques due to the high rate of engagement thus providing high ROI.
Creating Product Packshot
A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.
Explaining a Concept
The idea behind the use of motion graphics as an explainer tool is that it provides both audio and visual data to the audience thus being far better at conveying ideas.