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What is 3D Rendering?
3D rendering is the 3D computer graphics process of converting 3D models into 2D images on a computer. 3D renders may include photorealistic effects or non-photorealistic styles.
3D Rendering is the process of producing an image based on three-dimensional data stored within a computer.
It is a creative process that is similar to photography or cinematography because you are lighting and staging scenes and producing images. Unlike regular photography, however, the scenes being photographed are imaginary, and everything appearing in a 3D rendering needs to be created (or re-created) in the computer before it can be rendered. This is a lot of work, but allows for an almost infinite amount of creative control over what appears in the scene, and how it is depicted.
Reasons to Use 3D Rendering Services on Your Projects
3D rendering results in an image that depicts exactly what the design will look like in real life.
Even if you’ve been working in your industry for a long time, you may not necessarily be able to envision exactly what a 2D floorplan or blueprint will look like in real life. 3D rendering takes care of that problem once and for all.
Using a 3D rendering service means that a professional 3D artist will create a digital model with dimensions in proportion to the final product. The designer will add photorealistic textures and lighting to the model so that you can see exactly what it will look like in real life.
Another benefit of this is that it will allow your customers to see what they’re getting for their money.
In architecture, 3D views offer architects and planners to view the construction and interiors even before a single brick is laid. The result is dramatically lower costs since costly changes do not have to be made at the construction stage. Clients of building projects can also get to view how such projects may look like before investing in them. What’s more, 3D rendering can be published online, making them available to a wide audience across the world.
Outsourcing the visualization design process to professional 3D rendering services means that you can easily send renderings to clients rather than spend valuable time meeting in person.
No one wants to make a trip out to the office just for a preview that will probably only take ten minutes. Sharing 3D renders digitally is as easy as clicking a button. Your clients are sure to appreciate the convenience, and you’ll benefit from all the time you’ll save.
By availing of 3D rendering services, companies can bring about huge improvements in efficiency and reduce costs. Solid modeling shortens design cycles, streamlines manufacturing processes, and accelerates product introductions. It does this by improving the sharing of product design information and communication throughout an organization, as well as among its suppliers and customers.
One of the coolest things about 3D rendering is that it is an extremely versatile format. 3D designs can easily be adapted to fit whatever platform is most useful for your marketing campaign.
3D models can be made into animations, snapshots, 3D displays, and more. The 3D format has marketing applications across a wide array of industries.
For example, within the real estate realm, 3D rendering can be used to create an animated model so that clients can take a virtual walkthrough of the building. If you were feeling extra crazy, you could even embed the walkthrough on your company’s website.
3D renders can also be converted into animations that you could record, post to YouTube, and share on your site. This is a good one to keep in mind since video content is becoming increasingly important in online marketing.