video conference

Future of Video Conferencing


Table of Contents

These are the most popular trends but also the trends with the most impact. The list is based on research conducted on more than 20 of the leading video conferencing services providers.

User Experience Will Become a Vital Spot

Video Conferencing

Tools like FaceTime and WhatsApp are some of the most widely used video calling tools in the consumer market today. What makes them so popular? They’re easy to use. Just one tap of a button and you’re connected to people anywhere in the world. This focus on the user experience is trickling into the professional world. Long gone are the days when only tech-savvy individuals could operate the latest technology. Simpler and more aesthetically pleasing interfaces are now a key factor for virtual teams before they agree to acquire a web conferencing service. A more-intuitive user experience is now more important than ever and will continue to be a major consideration. Video and audio conferencing tools should be well designed to meet the needs of the end user enabling even novices to adapt easily to the technology.

Video Meetings Will Have Improved Security & Privacy

While privacy and security are top priorities for any organization, as video conferencing increases in popularity and we start to see widespread adoption in industries like healthcare or law, we will likely see more solutions offering innovative ways to protect their users’ data and communications against fraud and abuse. 

Collaboration of Different Supports Will be Efficient

Different teams, like designers, engineers, marketers, product managers, sales, and support can be spread all over the world and still come together in a virtual room, reducing the need to travel as much to get everybody on the same page. Companies are no longer limited to local talents as video conferencing makes it possible to hire talents from all across the globe. Anyone can enter and exit these virtual rooms and contribute at any time as if they are real physical rooms. These all might be in concept phases for now, but as these technologies are adopted by companies, the way we work will forever be changed. With the help of technology, we are overcoming the barrier of distance to work together and to satisfy our human desires for the direct, face-to-face interaction that builds commitment and trust.

Future of Content Management

Managing audio and video recordings, file sharing and the collaborative work space is the next big step that conferencing services have to take in order to further mature their products. This will be made easier with the parallel a similarly accelerated growth of cloud computing. Conferencing services should be able to make information searchable, digestible and readily available. Content Management System or CMS is a web-based content management application that instigates businesses or users to add, edit, and organize any kind of data or information and even enhance or modify the existing pages of online platforms. Well, the most interesting thing is that you don’t have to be tech-savvy to manage data through a CMS! Which means, even if you’re a newbie, you are good to go!

Need for SSO (Single Sign-On)

With the rise of all-in-one UC solutions, businesses should think about simplifying access to these systems by linking them into a company’s Single Sign-On system allowing the employees to access it with the same credentials they already know. So, no matter if you are logging into your smartphone application to make a phone call, signing into your messaging tool, or accessing your contact list to initiate a video call, one single credential should work for all your tools for easier and faster access. Many companies have already implemented SSO for some of their tools like email and ticketing systems.  SSO will become a must-have feature for many companies to adopt a communication tool.

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