types of graphic design

Types of Graphic Design

Graphic design is the practice of visual communication. Design trends evaporate as quickly as they emerged. Designers can’t ignore the latest trends. In order to better their work and keep themselves up in the market, they study and understand the new trends. By connecting with those graphic design ideas, they create impressive and smarter designs.


Corporate Design

Every business whether it’s small, medium or large has a different story to tell. The story is about their vision, mission, strength, USP, etc. Designing the visual identity of organizations and brands such as logos.

graphic design corporate identity kit

When we talk about corporate design, it is more than traditional graphic design. It is a broad term that is used to cover two main elements: design (like the logo, colors, typography) and strategy (like branding)

Publication Design

Publication design is a thoughtful process of putting together the images and text to support the content visually. The cover and layout of magazines, books and other publications.

Each type of publication has a different purpose; therefore different design is required for each of them. Publication designers prefer to take various platforms like agencies, book publishing companies, magazine publishing companies to showcase their expertise as it offers them the great opportunity to do freelancing work as well.

Environmental Design

Visual elements used in environments such as architecture and transportation are other types of graphic design. Environmental graphic design, also known as experimental graphic design or simply EGD, is communicating a story by combining various elements such as color, material, pattern, etc. with the architectural features of the brand.

Providing signs was also prevalent in the historical period where cave paintings were used to tell various stories. However in the modern era (profession is just 40 years old), when a group of designers recognized that they are doing a lot more similar to sign designing, they form Society for Environmental Graphic Design to develop their activities into a profession.

Web Design

Graphic design is one element of web design. Your site is a digital salesperson. A good website design can help you in attracting the potential customers and increase the sales.

graphic design web layout

A professional graphic designer helps your company to build a user-friendly and athletically pleasing website for your company. He is a visual communicator whose job is to put together all the elements such as text, images, layout, etc. and design a website that can arouse the curiosity in the customers to dive in further.

Advertising Design

Advertising design refers to creating and organizing the visual artwork used in the advertisements for product and services. It’s all about persuasion. Advertising can be seen everywhere in the form of billboards, television, wall paintings, etc.

Advertising is a competitive industry. A lot of graphic design jobs aren’t even advertised directly. In order to grow in the industry, it is better to maintain a portfolio and approach to the companies.

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