Graphic design is the craft of creating visual content to communicate messages. Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages.
Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to 17,000-year-old cave paintings. As a term originating in the 1920s’ print industry and covering a range of activities including logo creation, it concerns aesthetic appeal and marketing – attracting viewers using images, color, and typography.
Works of a Graphic Designer
Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals. Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging, and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Graphic design is applied in the entertainment industry in decoration, scenery and visual storytelling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits, and closing credits in film-making and programs and props on stage. This could also include artwork used for T-shirts and other items screen printed for sale.
Learn about Types of Graphics design here.