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A website acts as a showcase for your business on the Internet and can be an exceptional tool for drawing in customers. It is the main communication and information tool of an organization or brand. It is the primary point of reference in regards to the representation of the business in the market. So having a Website design that is great and draws in customers is essential. Thus a website should be adjusted to SEO, responsive design, as well as convenience and content strategies. At some point when your website doesn’t meet these attributes, it stops being interesting and you lose money. So here in this article, we will take a look at what makes a website design good?
What makes a Website Design good?
Find out about 11 factors that attribute to a good website design. And are listed below,
01. Technical Quality
A website is made up of codes, and that code is the premise of everything. And if the coding is faulty then all is lost. The code directly affects various things, for instance, the load speed of the website, which is one of the main elements of its success. If the website is slow to load then Google doesn’t feature the website. It is important to remember that according to Google site load time should not be over 3 seconds.
So with great coding website will perform better, there will be fewer errors, the site will load accurately and the users will have a great time using the site.
02. Search Engine Optimization (SEO)
SEO directly affects the ranking of the website, which is the position that the website possesses in the search result of Search Engines, such as Google, Bing, and Yahoo. For a site to find true success, a good ranking is essential.
You cannot just simply put anything on your site and afterward expect that search engines will like it. It is the opposite way around. Your content should be made to please search engines. So proper keyword research, domain name research, competition research, and so on are required.
03. Responsive Design
Most of the population like to browse through the net on mobile devices and if the website does not look good on a mobile device then it is no good. Nowadays, websites should be optimized for mobile devices too. And for this purpose Responsive Design is used in website design. Responsive Design helps the website to load according to the device it is being viewed on.
It is critical to maintain a balance between mobile and desktop while designing a responsive site. It is good to give emphasis on mobile devices but desktops should not be left to the side.
04. Clean Look
Aesthetics play a huge role in user experience. If a user does not have a great or comfortable experience while using the site. Chances are that they will not return to the site in the future and will not make any purchases. And the website design should also reflect the brand image of a business, and the colors, and typographies of its logo.
It is better to avoid stuffing content on the site and avoid the use of clashing colors to maintain readability.
05. High-Quality Images
Photographs play a key part in a page. On the website, you are displaying your organization, your services, and your products. That your business is worth dealing with. Try not to hold back on the images. Always use high-quality images and it is better to hire a professional photographer for product shots and other things.
Due to more and more use of responsive design, the utilization of high-quality images that are adaptable to screen sizes, while maintaining their resolution is increasing.
06. Useful and Appealing Content
It is clear that you cannot put anything on the website. As bad and unorganized content is harmful to website ranking and SEO. And the content that is not useful and appealing to the user is just useless.
In order to maintain a great user experience for clients, it is advised to have useful and appealing content on the website. Information that is educational, provides insight into services, products, and so on. Content that has zero value for the users visiting the site. And ultimately it is bad for the website.
07. Commercial Approach
By far most websites fail on this point: they don’t have a business approach. A site is a sales tool, it is there to sell, draw in clients, or persuade them. A website, regardless of how great it is, if, by any chance that has not been considered a sales tool, it is useless.
The site needs to make your potential client think that you are the best available option in the market, and make him not check different sites out? Keep in mind, that the main objective of your site is ALWAYS that the user who is seeing it gets to the telephone and calls you.
08. Social Buttons
Add Social Buttons that connect your website with your social media accounts. And put your website address on your social network to attract new visitors. Social Media buttons also act as the share button which allows the visitors to share blogs, and article on their own social media which in turn increase exposure to the website.
Moreover, all of the content on the website should be sharable, they should have buttons for clients.
09. Call to Action
Provide all the potential methods for contact to visitors who see your site. contact number, e-mail, and so on. Additionally, fill your site with ‘call to action buttons to encourage visitors to visit different sections, including the contact section, invitation to call, and subscription to your blog or newsletter.
10. Colors
The colors used on the website are of great significance and have the ability to affect the behavior of clients. And it is very important to maintain a consistent color theme all across the site which is easy on the eyes and does not affect the readability.
One should avoid using contrasting colors on the site and use the colors that go with the brand image of the business.
11. Typography
Whenever we discuss fonts we can find a world of possibilities in which it tends to be somewhat hard to pick which typeface you need to use. On sites like Google Fonts, there are so many choices that you could go through hours to choose from, and yet, you have various options like bold, thickness, size, or italics so the typeface you pick should highlight your website design.
The font size is very vital, as you should work carefully with responsive design. And try to keep the fonts consistent on the site, for example, the font should not change from heading to heading, or use a new font in every paragraph. Consistent typography maintains great readability and user experience.
Conclusion
There are so many different elements that are not mentioned in this article that can affect a website design. But the factors listed above cover the major points about what makes a website design good?
