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Motion Graphics

Motion graphics gives animation and narrative to graphic design that would be otherwise static. Motion graphics are usually displayed via electronic media technology. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.

Motion graphics are the crossroad between animation and graphic design. Usually, these are purpose-driven pieces with the goal of presenting information to the viewer through the use of animated text or graphics. Whiteboard animation presentations are currently prevailing over other kind of presentations.

Uses of Motion Graphics

Below are some of the uses of motion graphics

Branding

Storytelling

Creating Awareness

Creating Product Packshot

Explaining a Concept

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