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Since video marketing has become a visual trend for presenting products and services, this question makes more sense. This format can be made a reality in many ways, depending on the brand’s objectives: video tutorials to explain manuals or processes clearly; testimonials to build credibility from real people who have been in touch with the company, and cinemagraphs to amaze the viewer. So what is motion graphics? What does a motion graphic designer do?
Motion Graphics
This technique is a combination of several disciplines such as sound, photography, and graphic design. It has been very popular in recent years. These are visual elements that are animated to bring them to life. They make Motion Graphics one of the most powerful digital marketing tools.
They are sometimes confused with explanations or explanatory videos. They are different, but they can be used together. The explanation video uses Motion Graphics or animated format for its short duration. It communicates complex ideas in an easy-to-understand manner that captures the attention of the audience… until the end.
Let’s not be afraid to present the same message in a different way. This is the theory part. But what about the practical benefits?
Motion Graphics: 10 benefits for your business
Motion Graphics is able to create testimonial videos that are humanizing and show the reality of a situation.
- Branding in motion for brands
- Capture the attention of your audience quickly and easily
- Easily explain complex concepts in an entertaining and easy way.
- Communicate your message clearly, and visually.
- Increase retention of the message by the user.
- Combine graphic design, animation, and sound in a seamless way
- They are clear, concise, and attractive.
- They are easy to connect with and only limited by imagination.
- In a very short time, they create visually stunning audiovisual pieces.
- They can be modified easily and are affordable.
Where can you use Motion Graphics?
This type of video is highly recommended for strategy, technical and financial departments. For projects that require regular revisions and updates. It’s also useful in presentations with a lot of data, tables, or graphics. It is useful for:
- Events. Events. You can make your events stand out and broadcast them on the network.
- Headers for series and movies. They are emotional.
- Video clips connect the image to the interpreted themes in an original way. Motion graphics are the best way to showcase new music videos. Did you know that Motion Graphics’ history began in the music industry?
- Opening exhibitions and presenting projects Give the new the respect it deserves.
- Institutional videos. It will convey values, visions, ideas, accomplishments, activities, and objectives in clear and concise messages.
- In corporate videos, the company and its product/service reach a wider range of potential customers.
- Animated logos. It will be easier for you to grab the public’s attention if your logo is in motion.
There are endless possibilities in reality. We’d love to hear your ideas and help you make them a reality.
What does a Motion Graphic Designer do?
Motion graphic designer create online and offline content with animations and visual effects. Graphics are used to promote businesses and provide entertainment on televisions, computers, and mobile devices. In order to work in motion graphics, designers must complete a four-year bachelor’s degree in graphic design or visual arts. They also need industry experience. They need to be able to think up innovative ways to move content and coordinate multiple projects. These professionals also keep track of previous design ideas and learn new concepts in their field.
A motion graphic designer has a crucial responsibility to create engaging videos that support the company’s business goals. He or she might create videos to promote your company’s products and services. The motion graphics designer should be creative in developing video concepts and must have a good understanding of the company’s mission and products. Employers require that motion graphics artists have knowledge in all aspects of video and film editing software. They also need to be familiar with three-dimensional modeling tools and animation tools.
Designers also have to bring together employees and collaborate with them effectively. To coordinate projects with other designers and photographers, a motion graphics designer must be able to communicate effectively. She must also be able to understand the budget requirements of company account executives in order to ensure that projects are completed on schedule. A motion graphics designer needs to have strong organizational skills. To communicate with clients during a project, designers must also have excellent verbal and writing communication skills.
A designer must also keep records of all completed graphics projects. Designers of motion graphics must be able to keep the company’s internal libraries of motion graphic content current. This is essential so companies don’t duplicate previous graphic efforts. Instead, ensure that video content is as unique and original as possible in order to keep target audiences interested.
Motion graphics designers must keep up to date with the latest trends in this constantly changing industry. A motion graphics designer must continue to take continuing education courses and attend seminars to keep up with the latest design trends. These training opportunities can be found at universities and colleges, as well as at visual arts industry conferences.
Conclusion
Brands have turned to audiovisual production agencies and marketing firms in order to test Motion Graphics. This format may be something you have been researching or perhaps this is your first exposure to it. There is a big difference between creating motion graphics and knowing how to create them. The latter requires you to not only know your audience and their workflows but also have a lot of knowledge about design. All that Motion Graphics agencies have to offer.
We’re here to help you with your audiovisual production questions. They make boring and heavy information interesting, turning it into levitate. They can also be combined with other techniques.
Before we move on to the conclusion, we want you to remember the beginning. Motion Graphics is a trendy concept with much to come. Its growth began in the 1950s when popular music became prominent and was included in TV programs. It first made its way into the cinematic design, television, and graphic design in the 1920s. It would be first used by John Whitney and Saul Bass in 1960, who were the creators of the credits titles for Vertigo.
