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The best-selling How to Be a graphic designer without losing your soul was published to immediate acclaim in 2005. It has since become a trusted resource for graphic artists around the globe. The book combines practical advice with philosophical guidance to help young professionals start their careers. This updated edition includes new chapters about professional skills, creativity, global trends, social responsibility, ethics, and digital culture. How to Be A Graphic Designer provides clear and concise guidance as well as no-nonsense strategies to set up, run, and promote a studio; find work, and collaborate with clients. Inspiring interviews are also included with top designers such as Jonathan Barnbrook, Sara De Bondt, and Stephen Doyle.
The book covers more than graphic design and the latest concepts of ‘cool’ – it also discusses how to retain and promote integrity in the design industry, deal with design BS (client BS and how much you might need to pay), and gives real-life insight into the hiring and firing of graphic designers (and their clients!). Shaughnessy takes a lot of effort to understand the concept of creativity. He offers some great suggestions regarding design briefs. Be skeptical and ask questions about them. Rely on your common sense and be open to new ideas. This is often the key to unlocking truly successful work. He is very encouraging and gives us permission to trust our INTUITIONS without any apologies. Nice. Although designers are eager to share their inspirations, they are less likely to disclose the details of how they find work, what they charge, and what to do if a client refuses to pay for three weeks of work. How to be a graphic artist without losing your soul addresses the needs of young designers who desire to make a living doing meaningful and expressive work and not become solitary workers on meaningless projects. It was written by a designer for young designers and combines practical advice with philosophical guidance in order to assist them in their careers. How can designers manage the creative process? What is the first step to interpreting a brief successfully? How can you come up with ideas when everything seems so blank? How to be an artist graphic designer provides clear and concise guidance. It also includes no-nonsense strategies to set up, run, promote, find work, and collaborate with clients.
How to be a graphic designer without losing your soul
This book is a classic. This book was a great choice when it first came out many years ago. It is still a classic and a must-have today, with the expanded edition.
How to be a graphic designer without losing your soul is an integral part of the curriculum for any course in visual culture, communication, or graphic design. I have several lines from the chapter on the qualities required of graphic designers hanging on my wall. If you love graphic design, whether you’re studying it or practicing it, this book is for your use. You will not only keep your soul intact but you will also expand it. Each page appears to have been written and designed. The book’s page layout is a powerful statement, with the goal of sparking conversations beyond the realms of graphic design.
