What is Logo? It is not a very hard question to answer. We all have a basic understanding of what a logo is. In simple words, a Logo is a brand image. A typical logo consists of images, shapes, texts, or a combination of all three. One of the main purposes of the logo is giving identification to the company, product, brand, or service it represents. Thus, creating a brand image to protect the property of the company.
Some key points worth remembering about Logos:-
- They consist of images, shapes, texts, or the combination of all three.
- They provide brand image/identification to the company.
- Logos are the face of the business or company.
Paul Rand on “What is Logo?”
“A logo doesn’t sell (directly), it identifies.”
Components of Logo
Logos are made up of different parts and below is the list of Components essential for a Logo design.
It’s a proven fact that colors can trigger emotional and behavioral responses. Thus, they play a very important role in any design. Their use goes beyond the aesthetic appeal. They effortlessly tell the audience if you are playful or serious, time-less or cutting-edge, or innovative or wholesome.
The text or written portion of the logo is related to typography. Typography deals with the use of fonts, readability, and appeal of the type in the design.
The graphical portion of the logo design is often an Image. And it can range from a simple arrow to a detailed/abstract depiction of anything. For example animals, products, etc. An image can also be an icon, symbol, or perhaps representation of services or products provided by the business.
Taglines are short phrases that often give the company, program, product, or service a strong sense of identity. Businesses use taglines to make a statement about who they are or what they are known for.
Principles of Designing a Logo
Some simple principles to follow while designing a Logo for a great logo design.
A logo should be SIMPLE
The logo must be simple and easily recognizable. It can be identifiable at first glance. Good logos are unique without being overcomplicated.
Logo should be MEMORABLE
A good logo design should be easy to remember and must be memorable. This can be achieved by keeping the design simple and relevant to the business.
Logo should be TIMELESS
An effective logo design should be timeless and must avoid trends. The design should last the test of time.
Logo design should be VERSATILE
A Company’s logo appears from on a pin to a plane. Thus, a logo needs to be versatile for a variety of use from various colors and sizes.
Logo should be APPROPRIATE
Every company has a logo that represents its brand. However, logos need to be appropriate not only in a legal sense, but also with regard to the market and competition you are targeting.
Different uses of Logo
A Logo is placed anywhere a company, product, and brand are represented.
A business card is a tangible way for the customers to remember the company. Thus, they must be branded with the logo.
Displaying the logo on the company website increases brand visibility. And the customer instantly knows who they are visiting.
All the material used by the company should always include a clear presentation of the brand symbolized by the logo.
Brochures, Ads, Social Media Posts, Product Packaging, Newsletters- any marketing material should have a Logo in standing attention.
Now you must be able to answer the question of what is the logo? And you can go on your own logo design journey.