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Table of Contents
- What is Logo?
- Components of Logo
- Principles of Designing a Logo
- Types of Logo
- Different uses of Logo
- Frequently Asked Questions:-
What is Logo?
What is Logo? It is not a very hard question to answer. We all have a basic understanding of what a logo is. In simple words, it is a brand image. A typical logo consists of images, shapes, texts, or a combination of all three. One of its main purposes of it is to give identity to the company, product, brand, or service it represents. Thus, creating a brand image to protect the property of the company.
The main use of the Logo is to facilitate the identification of an entity, whether public or private. It is what makes a person know instantly that a product belongs to a company, or that it is present somewhere. It acts as an identity, although at no time does it transfer all the features that define it (but it must try to transmit some through its design). Its function is simply to allow easy memorization of the brand and make the public familiar with it and identify it much faster, always avoiding problems of illegibility and taking advantage of good naming.
Some key points worth remembering about Logos:-
- They consist of images, shapes, texts, or a combination of all three.
- They provide brand image/identification to the company.
- Logos are the face of the business or company.
Paul Rand on “What is Logo?”
“A logo doesn’t sell (directly), it identifies.”
Components of Logo
They are made up of different parts and below is the list of Components essential for a Logo design.
It’s a proven fact that colors can trigger emotional and behavioral responses. Thus, they play a very important role in any design. Their use goes beyond the aesthetic appeal. They effortlessly tell the audience if you are playful or serious, time-less or cutting-edge, or innovative or wholesome.
The text or written portion of the logo is related to typography. Typography deals with the use of fonts, readability, and appeal of the type in the design.
The graphical portion of the design is often an Image. And it can range from a simple arrow to a detailed/abstract depiction of anything. For example animals, products, etc. An image can also be an icon, symbol, or perhaps representation of services or products provided by the business.
Taglines are short phrases that often give the company, program, product, or service a strong sense of identity. Businesses use taglines to make a statement about who they are or what they are known for.
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Principles of Designing a Logo
A well-designed logo is one of the easiest investments to pay for. The ROI (return on investment) of a logo is amortized in a few weeks or, at most, in a few months. Some simple principles to follow while designing a Logo,
A logo is an impact of 1 to 2 seconds, so images that are too elaborate will be incomprehensible. It is much better to work with little complex shapes, simplify as much as possible and be very careful with colors.
Like the symbol, the typeface (in general) must be clear, easy to read and be customizable, so that anyone can identify the typeface with the brand.
The logo must reflect the values of the company. These do not necessarily have to show what the business sells or service it offers. It is the association with the product, service or values of the business.
The logo must be seen as one, solid and seamless. For this, it is very important to work with a grid and the proportions as if it were a mathematician, they are basic.
The choice of color is essential in a logo, and for this, among many other things, it would be good to review the meaning of colors , in addition to taking into account the applications of the logo and its possible chromatic versions for its proper functioning in any medium. .
An effective logo should work across a variety of media and applications. So it is at the moment of its creation when we have to anticipate all these variants and provide the logo with enough resources to function correctly no matter what happens, both in terms of colors (as we explain in point 5), and sizes, formats, reservations, etc.
When we create a logo, we often feel influenced by the trends of the moment, but for a logo to work over time, we must put those trends aside and create something timeless, something that is always current and does not age over time. Some advice would be to use sans-serif fonts that do not go out of style, such as Helvetica.
Think of the logo, variations, applications, etc, as a whole and not as different parts of a whole. In reality, the image of the company will be the one that shows the whole and not a specific part, and the whole must have coherence, a common thread. To make a simile, the whole must be a symphony and each note must be in time with the next.
Types of Logo
There are mainly 7 types of logos. The types of logos are distinguished based on the focus of the design elements used in them.
The logo designs which include crests, badges, or seals as the dominant design element falls under the Emblem Logo category. These logos have a traditional feel to them. Some popular Emblem logos are NFL and STARBUCKS.
The dominant element in the Letter Mark logo is the text. They primarily consist of brand initials. They are good for the purpose of promoting the company name. Some popular Letter Mark logos are HBO, IBM, and ESPN.
The Abstract logos are all about expression, they are used to showcase something particular about the brand. They do not mimic any real-life object in the design. Abstract logos represent the brand in a unique manner. Some of the popular Abstract logos are PEPSI and POLAROID.
The Pictorial Mark logos are also referred to as Brand Mark. These logos are made up of symbols or icons that represent a real-life object. For example, APPLE, and TWITTER.
Combination Mark logos as the name suggests are made up of the combination of text and images, or symbols. They are best used for reinforcing the brand. Some of the popular examples are HUAWEI and PIZZA HUT.
The logos which are font-based are referred to as Wordmark Logos. They are closer to Letter MarK logos in design but focus on the business’s name instead of initials. Some of the Wordmark logos examples are AMAZON and FEDEX.
These logos consist of the image of the mascot of the business. Due to the use of the mascot in the design, these logos become highly relatable and connect easily with the audience. Some examples of the Mascot logos are KFC and PRINGLES.
Different uses of Logo
It is placed anywhere within the domain of the company. For example, products, services, marketing material, websites, ads, and the various things associated with the brand.
A business card is a tangible way for the customers to remember the company. Thus, they must be branded with the logo.
Displaying the logo on the company website increases brand visibility. And the customer instantly knows who they are visiting.
All the material used by the company should always include a clear presentation of the brand symbolized by the logo.
Brochures, Ads, Social Media Posts, Product Packaging, Newsletters- any marketing material should have it placed in it at a visible place.
Now you must be able to answer the question of what is the logo? And you can go on your own design journey.
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Frequently Asked Questions:-
Question:- What are the 7 Types of Logos?
Answer:- Here’s the list of 7 types of logos,
1. Emblem Type
2. Letter Type
3. Abstract Type
4. Pictorial Mark
5. Combination Mark
6. Word Mark
Question:- How can you make a logo?
Answer:- Hiring a professional designer is the best way to go if you want a logo for your business or company. And if you want to design the logo yourself then one of the easiest ways to make a logo is to use an Online logo creator like Canva.
Question:- What are the parts of a logo?
Answer:- There are mainly three parts to any logo design,
1. Logotype or Lettermark- Every business, organization, or brand has a name. And most of the time design incorporates the name in the logo itself.
2. Icon:- This is the most common and recognizable part of the design. It consists of marks, icons, or symbols.
3. Tagline:- Last but not least, this part is not mandatory but it adds to the message and the value of the design.
1 thought on “What is Logo & know its Importance and Uses?”
Basic but amazing and beneficial tips for those who wants to make perfect logo in an easy way by following basic steps and avoid small mistakes.