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The biggest problem for new freelancers is not knowing what niche they should be focusing on. Instead, they try to do it all at once. While this may be a good option for some, it can leave freelancers feeling frustrated and exhausted. For freelancers, niching down is one the best decisions. It makes the job more fun and provides the opportunity to improve designing and creative skills. This article includes a list of profitable graphic design niche to get you started.
Table of Contents
List of Profitable Graphic Design Niche
Religious Institutions
Religious Institutions can be a unique niche for freelance graphic designers. Religious institutions need to come up with new ways to worship online in light of the recent pandemic that has decimated physical relationships. While some institutions are ready for the digital age, others are still struggling to make the transition.
You can help these institutions set up websites, manage social media, stream live, offer online services, and many other things. It is rare to see a creative working with religious institutions, so this could be an excellent opportunity to make a profit in a non-competitive sector.
Restaurants & Delivery Services
Yum! Working with restaurants is a great niche for freelancers. This time, it’s restaurants. The recent lockdowns have also increased the demand for delivery services such as Uber Eats, which takes the hassle of driving out to the store and putting on a mask.
You can help restaurants launch interactive websites and advertise on social media. Redesigns are a great way to help deliver apps and services.
Pro tip: Partner up with a freelance social media manager to offer monthly subscriptions which can provide steady income while you wait for a client.
eSports and Streaming
Are you a fan of video games? Freelancers can make a living in the esports industry. Although electronic sports, or eSports, is still a relatively new category of the videogames industry, it is on its way toward becoming a multibillion-dollar industry. The lockdown has caused traditional contact sports to suffer in terms of ratings and viewership. However, the eSports market is growing faster than ever.
The best thing about eSports? They allow players to compete anywhere on the planet while spectators can watch the action from their own homes via forums.
You’re probably wondering how to make money in the eSports industry. It’s easy – eSports Teams. Every Tom, Dick, and Harry has formed their own eSports teams in order to make it big, like Fnatic or FaZe Clan. You have to make them look good doing it.
Banking and Investments
Freelancers in finance can help banks reach the 21st Century. Let’s face it, I don’t have to spell it out for you. Banks have money. It is their business model. Many financial institutions are old-fashioned and have no social media presence whatsoever. Here’s where you come in. You are young and fresh with ideas, just waiting for the right lump to turn into beautiful art. You know what it takes to be successful on social media.
Your role is to make brick-and-mortar investment banks and companies appealing to the digital community. This includes demonstrating the value of banking to them and investing in their futures. There are many opportunities available in this industry, whether you use social media, advertising or influencer marketing.
Agriculture
Although agriculture is not a popular industry, it is a great niche for freelancers. Although it may seem odd to freelance designers, agriculture is actually a very profitable industry. Agriculture, unlike other industries, is primarily an offline business when it comes to marketing and communication with customers.
Normally, you would go to a butcher or vendor at your local market to purchase produce or animal products. However, this is becoming increasingly difficult with the pandemic. While some farmers have already taken the initiative to build their digital presence, others are still waiting.
You can offer banner ads, product label design, and other services to local farmers who do not have a digital marketing plan. This is either a monthly or one-off fee. This is the best time to take advantage of digitalization in agriculture.
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Podcasts
Podcasting can be a rewarding and fun career. A lot of attention is now being paid to the podcasting industry, following the announcement of Joe Rogan’s exclusive 100-million-dollar contract with Spotify.
Podcasts are digital media files that can be downloaded over the internet. Users can subscribe to them as podcasts. Podcasts can be about current topics, true crime stories, or just a guy in a basement talking about Pokemon.
There are many podcasts. Because of the vast amount of content available, you need a cover that is eye-catching to complement your engaging content. In the podcast industry, where new series are being created every day, a picture is worth a thousand. You can work as a freelance graphic artist and offer your services in areas such as cover art, merchandise design, advertising, and social media. Your artwork can help you build instant recognition if the podcast has good content.
Landing Page design
While anyone can design a beautiful landing page, not everyone can sell it. Learn how design encourages customers to “buy right now” and you will be able to create compelling landing pages that increase conversion rates. Internet marketers will pay top dollar for landing pages designed by you if you are able to do so.
Usability/UI design
Today, many websites place great importance on user interface design and usability. It is because websites that are easy to use will be more popular. The more complex a site is, the more important it is to have excellent usability and UI design. You can learn what makes a website user-friendly and become a highly valued web designer.
Brand Identity
Companies understand the importance of establishing a company’s identity. You’ll be recognized as an expert in identity design and can charge premium fees. You can earn more designing logos, letterhead, and other marketing materials for small businesses, even though they may only pay $5,000 to $10,000.
Direct-mail marketing design
Direct-mail marketing success is dependent on understanding how to use the right design elements to encourage purchasing decisions, just like landing pages. You’ll become a respected graphic designer for direct-mail companies if you can design a catalog, direct-mail mail postcard, full sales letter, or envelope.
Outdoor Marketing
To be successful with billboards, large-format stickers, banners, or outdoor advertising campaigns, you need to have a clever, calculated, and intelligent design. These are all “big investment” campaigns. Many companies will pay top dollar for expert outdoor marketing designers to make sure they get the best return on their investment.
