Why is Branding necessary?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. Branding helps to distinguish and identify it from other products and services.


Types of Brands

  • Individual Brands
  • Service Brands
  • Organization Brands
  • Personal Brands
  • Group Brands
  • Event Brands
  • Geographic Place Brands
  • Private-Label Brands
  • Media Brands
  • E-Brands

Purpose of Branding

The purpose of branding is to add meaning and clarity to the lives of employees and customers alike and to harness capitalism for good and justice in ways that only quickened expressions of liberty enable.

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